Marketing Strategy
and Campaigns
Marketing strategies that translate
big-picture goals into actionable plans by connecting the dots between data and creativity, brand and audience, ideas and results.
Membership Acquisition & Engagement Strategy
I believe meaningful membership growth starts with understanding members’ needs and connecting them to the right resources. I build strategies that blend research, targeted messaging, and content to engage people from first discovery through
long-term renewal, driving stronger relationships and measurable growth.
New Member Acquisition Strategy
A multi-channel mix of email and print outreach designed to reach prospects where they are, highlight the community’s value, and inspire them to join.
Member Onboarding
Strategy
A welcoming campaign through digital and print materials introducing new members to benefits and opportunities while building early engagement.
Retention and Renewal Strategy
Targeted messaging and creative content reminding members of their impact and reinforcing why belonging matters.
New and Lapsed Member Acquisition Campaign
Campaign was sent to lapsed members, non-members and students with targeted messaging to different audiences by library type and a special offer along with social media posts.
Roles: Campaign Development, CRM List Segmentation, Content Writer, and Graphics
New Member Acquisition Campaign
Campaign sent to lapsed and non-members with special offer along with social media posts.
Roles: Campaign Development, CRM List Segmentation, Content Writer, and Graphics
Member Onboarding Campaign
Monthly printed onboarding mailer welcoming new members and guiding them to essential resources.
Roles: Content Writer, Coordination with Print, CRM List Segmentation and Graphics
Renewal Campaign
Three-month renewal campaign across print, email, and social channels designed to keep members engaged and prompt timely renewals.
Roles: Campaign Development, CRM List Segmentation, Content Writer, and Graphics
Renewal Emails
Renewal Print Postcards
Event Marketing Campaigns
For the Texas Library Association's 5,000+ attendee Annual Conference, I created multi-channel campaigns across email, print, and digital using Salesforce data to create targeted segments and dynamic content tailored to each audience.
Roles: Campaign Development, Content Writer, CRM List Segmentation and Graphics
Event Emails
Event Print Materials
Fundraising Campaigns
Fundraising outreach has become more critical than ever before. Nonprofits can now connect with donors in a more personal and targeted way.
For the Forest Fundraising Campaign
We conducted a fundraising campaign to educate online audiences on the importance of rainforests, the challenges they face, and highlight their work through social media and email marketing to reach potential new donors.
Roles: Campaign Development and Management, Content Writer, Video Creation, Graphics
